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For press enquiries please contact Greg Watts
Tel: 0208 469 0065 / 07958674159 Email: firstname.lastname@example.org
Why did you set up the business?
Primarily, I set up my own business to have the flexibility needed when bringing up a young family, to be my own boss, and to have the potential for commercial growth. I also needed a buzz; I was a desperate housewife for a short while, after quitting teaching. Childcare was expensive, I had 3 young daughters and not enough going on outside of the school and nursery runs. I also needed to make some money. Predominantly though, I set it up because I had the idea, I had identified what I saw as a glaring gap in the market and I wanted to do something about it. It was my chance. I didn’t sit around twiddling my thumbs thinking, ‘hmmmmmmm I fancy getting a market stall, what can I sell?’ I identified the product I wanted to try to sell first.
How difficult has it been?
It isn’t easy. If it was, everyone would do it. We have seen a cargo ship go up in smoke with our bibs on board and we have made mistakes along the way too. We have also had organisations copy our designs. That still makes my stomach turn.
What have you learned?
To believe in my products, to keep driving forward, keeping my eye on the ball.
How surprised have you been by its expansion?
Looking back, then yes it is amazing, but when you are so engrossed on a day-to-day basis, you don’t realise the pace of growth.
What’s different about your products?
They are original, fun, practical, affordable and stylish. Most importantly, they do what it says on the tin: they keep dribblers dry. As a mum of four, I despaired at the lack of creativity and practicality on the baby bib market when my children were babies and dribbling ferociously.
What are your goals for the company?
World domination. No, I want it to grow organically, to embed itself on the shelves of the most prestigious stores all over the world.
How difficult is it combining family and business?
Very difficult at times. Well, it was when we worked from home. Now, we have clear separation, and I try not to switch the computer on between 4pm and 10pm.
What’s it like working with your husband?
Great, yes we tell each other off, but we work like ying and yang. I am a bit scatty, he is diligent, focussed and methodical in his approach.
What is your greatest success?
Aha, this is the trick question, I am supposed to say, ‘having my children’, aren’t I? Getting established in Harrods, finding wonderful distributors, mums just like me in Italy, Japan and the Netherlands.
How do you come up with designs?
In my sleep, in the middle of the night. The vintage floral collection, just launched, was inspired by my curtains.
Scrumptious, fresh and mouth-watering… for dribblers anyway.
How do you see the baby wear market?
Vibrant and happening, an exciting industry to be in, full of good people working hard.
What tips would you give to budding entrepreneurs?
Believe in the product, if you doubt it then don’t attempt to sell it.
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